Brand Advertising, Senior Manager- DAFgiving360

Your opportunity

DAFgiving360™ is an independent nonprofit organization created to increase charitable giving in the U.S. We offer a donor-advised fund program and related philanthropic tools and guidance that empower donors to incorporate charitable planning into their everyday lives and make a bigger difference in the world. Since our founding in 1999 as an 501(c)(3) public charity, DAFgiving360 donors have recommended over $44 billion in grants to more than 280,000 charities.

DAFgiving360 has entered into a services agreement with Charles Schwab & Co., Inc. for administrative and other services, including human resources. This position will be an employee of Charles Schwab & Co., Inc. and will be subject to its policies and procedures but will report to and be accountable to DAFgiving360 for day-to-day activities.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s). This role is expected to be in the office 4 days a week.

The Brand Advertising, Senior Manager will be responsible for elevating brand awareness of DAFgiving360 through brand advertising, paid media, and paid search. This individual will lead the strategy and execution of comprehensive internal and external brand advertising campaigns and will oversee the creative strategy and development, production and execution, media planning, qualitative message testing / research and budget / contract management.

Responsibilities include:

• Lead and manage the relationship with external advertising agency, serving as the primary point of contact.
• Ensure paid media campaigns align with organizational goals, brand strategy, messaging, and creative direction.
• Collaborate with internal teams (brand identity, content marketing, digital marketing, offer integration) to ensure integration across channels.
• Align related initiatives across paid, owned, and earned media channels to ensure maximum effectiveness.
• Own and optimize paid search strategy, including budget management, campaign scheduling, and performance reporting ensuring initiatives drive engagement to our platform.
• Partner with agencies to deliver upon performance benchmarks, review regular reports, and hold agencies accountable to KPIs and deadlines.
• Provide executive-level insights and recommendations based on collaborative research, campaign performance and market trends.
• Co-manage brand awareness measurement initiative including tracking, analysis, and measurement while effectively communicating insights with appropriate teams.

What you are good at:

• Strategic thinking
• Research and testing
• Project planning
• Agency oversight
• Paid media management
• Content management
• Reporting and analytics
• Budget management
• Executive presence
• Storytelling
• Relationship building
• Collaborative decision making

What you have

To ensure that we fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have:

• Proficiency delivering upon media strategy as well as creative strategy and development.
• Ability to translate business and marketing objectives into clear, actionable advertising briefs for our agency partners.
• Ability to articulate brand objectives to guide agency partners toward measurable media strategies that drive brand awareness, engagement and conversions.
• Strong understanding of paid media channels (search, social, video, display, video, programmatic, native and emerging platforms).
• Experience reviewing and approving media plans, flighting schedules, pacing and optimization of strategies.
• Ability to see the big picture and connect the dots across paid, owned and earned efforts.
• Proficient in interpreting analytics dashboards to ensure optimal engagement.
• Understanding of ad tech (ad servers, tracking pixels, attribution models, and tag management/MAC codes).
• Experience with cross-channel integration and understanding of how paid media enhances. digital marketing (web, email, social), and owned/earned efforts.
• Demonstrated knowledge of SEO/SEM fundamentals to complement paid media strategies.
• Experience managing third party agency relationships.
• Ability to manage multiple projects at one time while delivering upon deadlines.

Minimum Qualifications:

• 8+ years’ experience in marketing and advertising, media strategy as well as creative strategy and development.
• Demonstrated experience managing the creation of online/offline marketing communications, ongoing coordination with agency and internal stakeholders, and management / maintenance of budget, analytics, digital advertising, paid search, and paid social.
• Project management (e.g., integrated marketing, managing complex projects, attention to detail).
• Strong understanding of charitable planning and financial services, and familiarity with donor and advisor audiences.
• Strong command of analytics’ platforms including Google Analytics, Adobe Analytics, and Tableau.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities