Email Campaign Manager

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location.

Charles Schwab’s Central Marketing organization manages the Schwab brand, develops impactful advertising that promotes our products & services and builds the marketing touch points and communications that our clients interact with across a variety of channels.

Data Driven Communications within Central Marketing provides our marketing and business partners with support in their acquisition and client engagement strategies by identifying events, triggers, alerts and attributes that create opportunities for meaningful interactions. Our team utilizes Salesforce Marketing Cloud to deliver multi-touch, multi-channel, prospect and client communication journeys. To better serve our clients' needs and utilize our technology investments, we are seeking a Manager, Campaign Analyst.

What you have

To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.

Required Qualifications

• 3+ years of Salesforce Marketing Cloud experience
• 3+ years of AMPscript programming experience
• 3+ years of HTML/CSS
• 3+ years of current or prior Schwab or financial services experience (nice to have)
• Working knowledge of Workfront (nice to have)
• Current working experience with Schwab sysyems and processes
• Instinctive attention to detail
• Strong oral and written communication and interpersonal skills
• Creative problem solver and out-of-the-box thinker who can effectively collaborate with both technology and business partners
• Ability to remain poised and productive amidst unclear and shifting priorities and aggressive deadlines
• Demonstrated success as a thought partner and as a champion/leader of new ideas
• Strong organization skills, including familiarity with workflow management tools & best practices
• Familiar with scalable solutions utilizing advanced functionality in SFMC
• Understand, advocate and augment the platform principles, guidelines and standards
• Strong advocate for agile practices to increase delivery agility
• Ability to apply multiple technical solutions to business problems
• Ability to quickly comprehend the functions and capabilities of new technologies
• Ability to understand technology alternatives and when to apply them
• Familiarity with difference check in Visual Studio Code
• Familiarity with the law/compliance requirements that govern email asset development
• Lead technical and non-technical partners in delivering highly scalable and reliable comms that meet business personalization/budgets/timelines while ensuring alignment to strategic technology vision
• Experience developing landing pages in Salesforce marketing cloud
• Experience developing re-usable components in Salesforce marketing cloud, leveraged across email comms with an edit once > impact many philosophy
• Experience holding partners to a documentation standard to keep partner intention aligned throughout the production process
• Familiar with managing and contributing to shared knowledge bases for both internal and external team consumption (OneDrive, Onenote, Confluence. Loop)

In addition to the salary range, this role is also eligible for bonus or incentive opportunities