Content Strategist

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

Our team is committed to delivering impactful content that captivates and informs our audience, drives results and supports our business goals.  As a Content Strategist, you will create educational and product content journeys that help guide clients/prospects through investing, trading, and wealth management decisions. This involves developing high-quality content that educates, informs, and engages our clients, and aligns with the company’s mission to empower clients.

Overview of Role:

• Develop and execute content strategies that drive engagement and support educational and product goals, ensuring that content is actionable for clients
• Collaborate with cross-functional teams, including product managers, designers, and subject matter experts, to create comprehensive content journeys that guide clients/prospects through investment and financial planning processes
• Conduct audience research to understand client needs, preferences, and pain points, and use insights to tailor content that resonates with different segments of Charles Schwab’s client base
• Produce high-quality, original content that teaches clients/prospects about investing, banking, and wealth management
• Optimize content for various platforms, including the Charles Schwab website, mobile app, and paid channels, to enhance user engagement and accessibility
• Analyze content performance metrics and make data-driven decisions to optimize content strategies and delivery methods.
• Stay up-to-date with the latest content marketing trends and best practices, and stay current with regulatory changes and financial education to ensure content accuracy and compliance
• Develop and maintain a content calendar to ensure consistent and timely delivery of educational and product-related content, aligning with key business initiatives and market events
• Work closely with the marketing and communications teams to integrate content strategies with broader marketing campaigns and client communication efforts
• Facilitate the review and approval process for all content, ensuring it meets Charles Schwab’s standards for quality, accuracy, and regulatory compliance

What you have

Required Qualifications:

• Minimum of 5 years of content strategy experience
• Bachelor's degree in Communications, Marketing, Journalism, or a related field

Preferred Qualifications:

• Strong understanding of digital content creation and distribution platforms
• Proven ability to develop and execute content plans that align with business objectives
• Excellent written and verbal communication skills, with a focus on clarity and engagement
• Experience in creating educational content that simplifies complex financial concepts
• Ability to collaborate effectively with cross-functional teams, including marketing, product, and design
• Strong analytical skills to measure and report on content performance
• Financial services industry experience.
• Passion for financial literacy and a commitment to helping clients achieve their investment goals