Sr Manager, Strategic Communications- Family Wealth Alliance

Your opportunity

The Family Wealth Alliance (FWA), a division of Schwab Advisor Services, connects multifamily offices and family wealth firms with the people, ideas, and solutions they need to thrive. The Senior Manager of Marketing & Communications is responsible for shaping FWA’s external voice and ensuring a strong, consistent presence for members, prospects, and partners across the industry. This role oversees all marketing, PR, communications, and digital channels, effectively articulating the FWA story and delivering high-quality, on-brand outputs. This role reports to the President of FWA and sits on the FWA Leadership Team.

What You’ll Do

As Senior Manager, Marketing & Communications, you will develop and execute the marketing and communications strategy that supports FWA’s events, thought leadership, and member and prospect engagement. You will act as a brand steward, master copywriter, and PR strategist, managing external messaging and ensuring every touchpoint strengthens FWA’s value proposition in the family wealth industry.

Key responsibilities include:

• Marketing Strategy & Execution
  • Develop and execute integrated marketing plans to promote FWA’s thought leadership, events, research, membership, sponsorship, and community benefits.
  • Use data-driven strategies and analytics to measure impact and continuously improve engagement.
  • Partner with internal teams to craft messaging and campaigns tailored to member and prospect audiences, ensuring messaging supports organizational priorities.
  • Drive the voice, brand, and tone of FWA communications.
  • Supervise design, copywriting, and production of all marketing collateral and communications in alignment with FWA brand standards and basic design best practices.

• PR & Media Relations
  • Serve as FWA’s lead on media relations, nurturing and managing press opportunities.
  • Draft press releases, media statements, and talking points for FWA leadership.
  • Build and maintain relationships with industry and business media outlets.

• Communications & Brand Stewardship
  • Manage FWA’s brand guidelines and ensure consistent application across all touchpoints.
  • Oversee internal and external communications channels, including newsletters, announcements, promotional campaigns, PR, social media, and the FWA web site.
  • Monitor digital analytics and use insights to refine outreach and campaigns.
  • Collaborate with Schwab partners on communications alignment and compliance.
  • Write, edit, and proof communications with absolute precision — delivering letter-perfect, comma-perfect copy.

• Cross-Functional Collaboration
  • Partner with Alliance Research, Events, and Member Experience teams to ensure effective promotion and visibility.
  • Provide communications support to FWA leadership, ensuring consistency of messaging.

• FWA Leadership Team Contribution
  • Contribute to FWA’s overall strategic direction, long-term growth strategies, budget priorities, and organizational decision-making as a member of the leadership team.
  • Guide and uphold FWA’s brand, mission, and values across internal and external touchpoints.
  • Act as a thought partner on the Member Acceptance Committee and other leadership forums.
  • Help manage major technology and operational initiatives, including vendor selection and implementation.
  • Help manage organizational compliance, business continuity, and risk processes.
  • Support cross-functional initiatives as needed, modeling collaboration and a One Schwab mindset.

The role is not available as fully remote. Must live within reasonable commuting distance from the following Charles Schwab campus locations:

• Westlake, TX
• Orlando, FL

What you have

• Bachelor’s degree required.
• 8+ years of experience in marketing, communications, or a related field.
• Creative agency experience highly desirable.
• Proven ability to manage PR and media relations, including pitching, writing press releases, and coordinating media engagement.
• Impeccable storytelling, editing, and proofreading skills — producing flawless, high-quality copy and setting the tone and voice for FWA.
• Hands-on experience managing social media, web content, and digital platforms.
• Familiarity with basic design principles and ability to oversee collateral development.
• Ability to use data and analytics to inform and enhance engagement strategies.
• Excellent organizational and project management skills with detail-oriented follow-through.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities.