Web and Content Marketing, Infrastructure and Platform Strategies, Senior Manager

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).  This role is expected to be in the office 4 days a week.

The Advisor Services Digital Experience Team is responsible for the management and optimization of Schwab Advisor Service's digital content websites, ensuring that advisors who come to Schwab, and grow with us once here, can navigate and find information easily.

We're seeking a Web and Content Marketing, Infrastructure and Platform Strategies, Senior Manager who is a senior digital experience leader to join our team. As an individual contributor, you’ll lead the marketing platform and infrastructure strategy to support marketing and content goals on our public and secure website sites (i.e. advisorservices.schwab.com), helping us ensure that these powerful channels are set up to deliver great experiences to advisors while delivering on our marketing and business objectives   

A Day in Your Life Includes:

• Content Management System (CMS) strategy and platform alignment: Representing the Advisor Services business and marketing needs to ensure alignment with CMS and platforms. Capturing and representing digital channel initiatives for prioritizations and broad advancements roadmaps.
• Accelerated Content Delivery:  Collaborate with Marketing Technology, Design System Partners, and Platform to help inform the prioritization of capabilities for faster content delivery and personalization in line with complex advisor journeys.
• Working side-by-side with digital channel owners and fellow marketers to assess and assign production work.
• Taxonomy Strategy and Management: Managing, guiding, and collaborating with the team and with partners across Advisor Services Marketing and content platform production teams to identify and maintain requirements for structured content taxonomy to enhance user experience and enable personalization.
• Additional Capabilities and Data: Defining key capabilities such as data integration to deliver on business and marketing strategic priorities and enabling better marketing and targeted experiences on our website. Owning the roadmap for web and data infrastructure needs, working closely with marketing technology and platform teams.
• Pitching in on project teams:  to execute content and program development against marketing plans and requirements.
• Working with agencies:  to bring our programs and site experiences to life.

You’re Really Good At:

• You know your way around a marketing department: you pride yourself on having more technical chops than the average marketer. And with your homebase in marketing, you can walk the talk and stay at pace with technology partners, helping them understand the marketing and business goals we collectively bring to life.
• Guiding working teams: you’re a natural leader and know how to influence and lead a project team; you know how to galvanize teams towards common goal.
• Getting to the point: You’re a rockstar at taking marketing and business requirement and extracting important points to help guide the team in technology back-end needs.
• Digital design experiences: You know what makes a website easy to use, including having an extensive familiarity with design systems and CMS platforms.
• Project and workflow management: Multiple project plans in flight? You’re on it! Production workflows need synchronizing and managing. No problem!
• Collaborating: You enjoy team-based environments. You love giving--and getting--input and motivating others to achieve shared goals.
• Asking questions: You're naturally curious and quickly raise your hand to ask questions or share your point of view.
• Thinking big (or small): You live for brainstorming and strategic thinking, and you enjoy bringing ideas to life.
• Working in gray areas: When things get murky, you stay cool, confident, and flexible.
• Following through: Responsibility is your middle name, and you aren't afraid to see projects through.
• Taking action: You’re self-motivated, proactive, and results oriented. You're not afraid to make a decision and you've got the grit to figure things out.
• Need to communicate: a recommendation, idea, or status on a slide (or two)? PowerPoint is your strength!

What you have

To ensure that we fulfill our promise of “challenging the status quo,” this role has specific qualifications that successful candidates should have:

Required Qualifications:

• 5+ years of marketing experience with a focus on content marketing, development, and content management systems. Financial services experience is a plus.
• Deep knowledge of UX and design including UX principles, design systems, and proficiency in design tools like Figma.
• Strong knowledge of digital marketing practices and tactics.
• CMS (content management system) experience.
• Experience with authoring tools such as video/audio recording and editing software, (Articulate Storyline/Rise 360, Captivate, HTML, Adobe suite, After Effects, Premier Pro).
• Strong experience leading partners and teams in large-scale projects and deliverables in a matrixed environment and the ability to manage production workflows.
• Project management skills with examples of where you were successful in juggling a few or more projects with fast turnarounds and timelines.
• An eye for design with an ability to collaborate with creative teams to build compelling digital/website experiences.
• Excellent verbal and written communication skills, including writing briefs, strong copy writing, editing and proof reading.
• Strong attention to detail and organization skills.
• Strong PowerPoint skills.
• A Bachelor’s degree in Marketing, related field or equivalent work experience

What you'll get: 

Everyday Wellness: Healthy Rewards, and Wellness Champions

Financial Fitness: 401k Match, Employee Discounts, Personalized advice, Brokerage discounts

Work/Life Balance: Sabbatical, New Mothers returning to work Program, Tuition Reimbursement Programs, Time off to volunteer

Inclusion: Employee Resource Groups, Commitment to diversity, Strategic partnerships

Not just a job, but a career, with an opportunity to do the best work of your life

In addition to the salary range, this role is also eligible for bonus or incentive opportunities