Senior Manager, Product Marketing Experiences

Your opportunity

The Investment Product Marketing team is seeking a Senior Manager, Product Marketing Experiences to lead the strategy, optimization, and execution of digital product marketing experiences across web properties supporting Schwab’s suite ofretailinvestment products and platforms.

In this role, you will own the development and continuous improvement of product marketing web experiences that driveacquisition andproductawareness, engagement, and conversion. You will help define the digital experience strategy,identifyoptimization opportunities, and oversee the implementation of enhancements and content updates. Key focus areas include AI search and large language models (LLMs), as well as broader digital experience initiatives designed to improveprospectacquisition andproductconversion outcomes.

This position requires strong cross-functional leadership and partnership with product marketers, AI subject matter experts, channel owners, creative agencies, publishing teams, and other stakeholders. You will ensure digital experiences align with product marketing strategies, deliver a consistent client experience, and achieve performance goals.

Key Responsibilities

• Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms.

• Identifyopportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition,engagement, and productconversion.

• Manage the implementation of web updates, content enhancements, and experience optimizations.

• Partner with product marketers to translate businessobjectivesand marketing strategies into effective digital experiences.

• Collaborate with AISMEs, channel teams, creative agencies, and publishing partners to deliver high-quality experiences.

• Monitor performance metrics and recommend data-driven improvements to drive business results.

• Ensure digital experiences are aligned with brand standards, marketingobjectives, and client needs.

About the team

The Investment Product Marketing teamis responsible forthe end-to-end marketing of Schwab’sretailinvestment products and platforms. The team develops and executes integrated marketing strategies that support businessobjectives, build product awareness, and drive adoption among retail clients and prospects. Through close partnership with product, digital, creative, and channel teams, the organization delivers impactful marketing experiences that help clients achieve their financial goals.

What you have

• Extensiveexperience in marketing. Marketing infinancial services orotherhighlyregulatedindustryis preferred.

• Proven experience developing themarketingstrategy, creative direction, and execution of digital experiences and web pages.

• Experienceprojectmanaging end-to-end web contentprocess

• Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment.

• Knowledgeof AI search, large language models (LLMs), and digital experience optimization techniques that improve content discoverability and performance.

• Experience in project management, or a related role, preferably within a regulated industry.

• Demonstrated ability to lead complex, cross-functional initiatives and influence a broad range of stakeholders without direct authority.

• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable recommendations.

• Highly analytical and detail-oriented, with strong project management, execution, and risk-management capabilities.