Director, International Marketing Management (PL)

Your opportunity

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

As the Director of International Marketing, you will be a member of the Segment Marketing leadership team and will define and execute the vision, strategy, and operating model for Schwab's International segment. This role reports to the Managing Director, Segment Marketing.

You will lead the development and execution of audience-centric integrated marketing strategies that drive client acquisition, deepen engagement and relationships, and accelerate business growth among international clients and prospects.

This is a highly visible leadership role requiring a unique combination of international marketing expertise, strategic thinking, operational excellence, and exceptional influence. You will serve as a trusted advisor to the International Business, helping shape growth strategies, simplify complex market and regulatory considerations, and recommend clear paths forward that support both client and business outcomes.

A key responsibility of this role is advancing International Marketing capabilities toward parity with Domestic Marketing while advocating for the unique needs of international clients and markets. You will identify opportunities to leverage enterprise capabilities, platforms, processes, and best practices while ensuring international audiences receive the specialized focus, experiences, and solutions required to achieve business objectives. Your leadership will help position Schwab as the preferred partner for investors who live abroad and seek access to U.S. investing opportunities, products, and expertise.

About International Marketing

International Marketing is responsible for acquiring new clients and deepening engagement and relationships with Schwab's international clients and prospects. The team serves as the audience expert for international investors, developing a deep understanding of their unique needs, motivations, behaviors, and barriers to investing.

The team develops audience-centric marketing strategies and integrated marketing plans that create meaningful client experiences, strengthen relationships, and drive business growth. Through a deep understanding of client needs, market dynamics, competitive activity, and regulatory considerations, International Marketing translates insights into marketing strategies that deliver measurable business outcomes.

In partnership with Insights, Data, Product, Digital and Business teams, International Marketing continuously synthesizes and shares audience insights across the organization to inform enterprise marketing strategies, improve decision-making, and ensure Schwab remains closely connected to evolving client needs.

What You're Good At

You are a strategic marketing leader with deep expertise serving international audiences and translating client insights into integrated marketing strategies that drive measurable business outcomes.

You are highly audience-centric and possess a strong understanding of international investor needs, market dynamics, and the complexities associated with marketing across global markets. You excel at simplifying complex business and regulatory considerations into clear recommendations and actionable plans.

You consistently develop a deep understanding of client motivations, behaviors, and needs. You regularly synthesize audience insights, competitive intelligence, market trends, and performance data and effectively share those insights across Marketing and business teams to inform broader marketing strategies and business decisions.

You establish a high bar for creativity, innovation, and client experience. You challenge teams to think differently, test new approaches, and continuously raise the quality and effectiveness of marketing programs.

You bring strong operational discipline to your work. You leverage measurement, analysis, testing, and optimization to continuously improve marketing performance and business outcomes. You actively seek opportunities to simplify workflows, reduce manual effort, and scale International Marketing capabilities by leveraging enterprise tools, platforms, processes, and domestic marketing best practices.

You are an exceptional influencer and relationship builder who develops trusted partnerships across all levels of the organization. You work particularly closely with the International Business and establish collaborative, productive working relationships across Segment Marketing, Product Marketing, Integrated Marketing, Digital, Creative, Insights, Analytics, Retail, Service, Technology, Legal, Risk, and Compliance teams.

You are also an outstanding people leader. You recognize that the International Marketing team has built a strong culture and consistently high engagement, and you are committed to maintaining and strengthening that foundation. You invest heavily in developing talent, fostering collaboration and inclusion, and creating an environment where individuals can do their best work while continuing to grow professionally.

What You'll Focus On

• Define and execute the strategic vision for International Marketing, aligning client needs, business priorities, and marketing investments to drive growth.
• Develop and execute audience-centric integrated marketing plans that drive client acquisition, deepen engagement and relationships, and support long-term business growth.
• Serve as the primary marketing partner to the International Business, establishing trusted relationships and helping shape growth strategies, priorities, and client experiences.
• Act as the organizational expert on international investor audiences, market dynamics, competitive trends, and client needs.
• Continuously synthesize audience, market, performance, and competitive insights and share them broadly across the organization to influence cross-marketing strategies and business decisions.
• Navigate complex international and regulatory environments by identifying opportunities, simplifying complexity, and recommending actionable paths forward.
• Drive a culture of creativity, innovation, experimentation, and continuous improvement to improve client experiences and business outcomes.
• Establish rigorous measurement, analysis, and optimization practices that improve marketing effectiveness and maximize return on investment.
• Advance International Marketing capabilities toward parity with Domestic Marketing by leveraging enterprise tools, platforms, processes, operating models, and best practices while ensuring the unique needs of international clients and markets remain represented and prioritized.
• Champion the voice of the international client across Marketing and business teams, ensuring audience insights and regional considerations inform enterprise marketing strategies and decision-making.
• Build strong cross-functional partnerships that align stakeholders, accelerate execution, and drive business results.
• Lead, coach, and develop a high-performing team while maintaining the strong culture, engagement, collaboration, and sense of belonging that define the organization.

What you have

Required:

• Minimum of 10 years of marketing experience, including significant experience leading international marketing strategies and teams.
• Deep expertise in international marketing, audience strategy, and integrated marketing planning.
• Strong understanding of the needs of international investors seeking access to U.S. markets, products, and expertise.
• Proven ability to translate audience insights, market intelligence, and business priorities into impactful marketing strategies and measurable business results.
• Strong business acumen and strategic thinking skills, with the ability to balance long-term vision and near-term execution.
• Commitment to creativity, innovation, and continuous improvement, coupled with a disciplined, data-driven approach to measurement and optimization.
• Proven ability to synthesize complex information, simplify ambiguity, and develop clear recommendations for leaders and partners.
• Experience building scalable marketing capabilities and improving operational effectiveness through process simplification and enterprise leverage.
• Exceptional communication, influence, and stakeholder management skills, with success building trusted partnerships across all levels of an organization.
• Proven track record of hiring, developing and retaining high-performing talent while maintaining a strong, inclusive, and highly engaged team culture.
• Ability to balance enterprise scale and consistency with the unique needs of international clients, markets, and regulatory environments.