Director, Digital Content & Reputation

Your opportunity

Director, Digital Content & Reputation – Schwab

At Schwab, you are empowered to make an impact on your career. Here, innovative thoughts meet creative problem solving, helping us “challenge the status quo” and put our clients at the center of everything we do as we focus on our mission of helping clients take ownership of their financial futures.

As the Director of Digital Content & Reputation for Corporate Affairs at Schwab, you spearhead Schwab’s digital reputation strategy across earned, owned, paid, and shared channels, ensuring alignment with business objectives and stakeholder expectations. 

Leading a team of content creators and social media experts in a digital first environment, you will ensure we reach our Schwab target audiences by collaborating with key partners within the company to build innovative strategies to reinforce Schwab’s mission and values and provide quick-turn responses to any digital crises that arise.

Location:New York, Washington, DC, Chicago, San Francisco, Westlake

What you will do:

• Define and Execute Digital Reputation Strategy:You will cultivate trust, respond to stakeholder sentiment, and safeguard Schwab’s reputation.
• Create and Execute Digital Campaigns and Initiatives:Targeting a broad cross section of key Schwab stakeholders, along with the team you will innovate and create new initiatives on social and owned content channels. 
• Lead Digital Reputation Crisis Management: You will develop and activate real-time response protocols, coordinating responses across legal, public relations, customer engagement, and executive leadership. 
• Lead Digital Reputation Executive Communications Program: You will lead the strategy and execution of our Social Executive Communications and on Schwab’s owned content channels. 
• Monitor Digital Conversations:You will track conversations and insights across social media, online forums, search engines, traditional media, and emerging channels, using advanced listening tools and analytics dashboards to stay ahead of reputation risks. 
• Strategically Create or Curate Content:You will employ powerful storytelling techniques to elevate positive brand messaging and reinforce Schwab’s mission and value proposition on social and owned content channels.
• Track Performance to inform strategy:You will track engagement and sentiment across channels, measure sentiment trends, content reach, reputation resilience, and mitigated crises to track progress towards goals and pivot strategic plans if necessary.
• Collaborate and Drive Innovation:Align with teams in corporate affairs, marketing, legal, risk, investor relations, etc. to ensure cohesive reputational stewardship. Champion the use of AI, modular content systems, and platform-native storytelling to drive innovation and efficiency. 
• Team Focused: A leader with a vision for your organization, you will focus on your team of high performing colleagues and invest in their careers via mentorship, guidance, and planning. 
• Governance:Lead enterprise digital governance to ensure strategic alignment, brand integrity, regulatory compliance, and proactive management of reputational risk across all digital platforms, in close partnership with Legal, Risk, Compliance, IT, and Communications leadership. 

What you have

Experience & Scope

• 15+ years of progressive leadership experience in digital reputation, brand, or enterprise communications, with a strong preference for financial services or similarly regulated, high scrutiny environments. 

• Demonstrated ownership of enterprise scale reputation strategy, spanning corporate brand, executive presence, and digital narrative management across global or multi-business organizations. 

• Proven ability to harness advanced analytics, sentiment intelligence, and performance data to inform strategy, anticipate risk, and shape outcomes across earned, owned, paid, and shared ecosystems. 

Enterprise Reputation & Crisis Leadership

• Recognized authority in enterprise reputation governance, including scenario planning, crisis preparedness, executive response frameworks, and rapid decision-making under pressure. 

• Track record of advising senior executives through high stakes, ambiguous situations involving regulatory, market, media, or stakeholder risk. 

• Ability to proactively identify emerging reputational threats before they escalate.

Executive & Stakeholder Communication

• Exceptional executive communication capability, including:  
  • CEO and C suite advisory 
  • Clear, confident positioning in moments of scrutiny 
  • High-velocity message development without sacrificing judgment or credibility

• Trusted partners across Legal, Risk, Compliance, HR, Investor Relations, Marketing, and Business Leadership.

• Naturally, strong narrative and copy instincts, with the ability to translate complexity into clarity. 

Strategic & Analytic Orientation

• Deeply data driven and insight, with the ability to connect reputation outcomes to enterprise business objectives, client trust, talent outcomes, and long-term brand equity. 

• Fluency in modern measurement frameworks, including sentiment analysis, narrative tracking, risk velocity, and share of voice indicators. 

Digital, Media & Platform Expertise

• Sophisticated understanding of the modern digital ecosystem, including:  
  • Paid, earned, and influencer media
  • Social media, web, search, and amplified content environments 
  • SEO, GEO, and reputation management dynamics 

• Expertise in social listening platforms, analytics suites, content management systems, and enterprise reputation dashboards.

Creative & Adaptive Leadership

• Strong creative judgment and instinct for what resonates across audiences, platforms, and moments. 

• Demonstrated ability to operate with composure and clarity in fastmoving, unpredictable media environments.

• Balances speed with discipline, creativity with risk awareness 

People & Organizational Leadership

• Proven leader of high performing, multidisciplinary teams, including content strategy, social engagement, and digital reputation specialists. 

• Ability to build a unified Digital Reputation function focusing on both Social and Owned content that scales, develops talent, and operates with enterprise credibility. 

• Comfortable leading through influence as well as authority; committed to coaching, succession, and team growth.