Sr. Salesforce Marketing Cloud Specialist

Your opportunity

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

Charles Schwab’s Central Marketing organization stewards the Schwab brand, delivers impactful advertising, and creates meaningful client experiences across channels. Within Central Marketing, the Data Driven Communications team partners closely with marketing and business leaders to support client acquisition and engagement strategies by identifying key events, triggers, alerts, and attributes that enable timely, relevant, and personalized interactions.

Our team leverages Salesforce Marketing Cloud to design and deliver sophisticated, multi-touch, multi-channel communication journeys for prospects and clients. We are seeking an experienced Senior Salesforce Marketing Cloud Specialist who is passionate about execution excellence, platform health, and enabling impactful marketing at enterprise scale.

As a Senior Salesforce Marketing Cloud Specialist, you will play a hands-on role in executing Marketing Cloud programs while helping ensure the stability, scalability, and ongoing optimization of the platform. You will be a trusted partner to marketing, technology, and business teams across the firm.

Key Responsibilities:

Marketing Cloud Execution and Support

• Support marketing programs utilizing Email Studio, Web Studio, Journey Builder, Automation Studio, and select custom integrations
• Build and maintain advanced, multi-touch customer journeys using decision, random, and engagement splits
• Create campaign audiences using data extensions, data filters, SQL activities, and journey data
• Conduct quality assurance reviews to ensure accurate, timely, and compliant campaign deployments
• Monitor active campaigns and troubleshoot issues to ensure successful delivery

Email and Messaging Excellence

• Monitor and manage email deliverability and sender reputation across email clients
• Promote consistent, accessible, and reusable email templates, content modules, and documentation
• Develop email templates, content modules, and CloudPages using HTML, AMPscript, JavaScript, and WYSIWYG editors
• Apply email best practices and guidelines, including those relevant to regulated industries

Platform Health and Enablement

• Lead ongoing platform health monitoring, troubleshoot system issues, and provide user support in a large enterprise environment
• Advise business and technical partners on Marketing Cloud best practices while supporting business objectives
• Maintain standard operating procedures, including naming conventions, folder structures, and campaign standards
• Manage and support integrations with related platforms such as DAM, CRM, data tools, and advertising channels
• Champion the capabilities of Marketing Cloud and the Data Driven Communications team across the firm
• Leverage AI tools where appropriate to drive efficiency, quality, and scale

What you have

To ensure we fulfill our promise of “challenging the status quo”, this role has specific qualifications candidates should have for success:

Required Qualifications:

• Marketing Cloud Email Specialist Certification
• Marketing Cloud Consultant Certification
• 4+ years’ experience as a Marketing Cloud Admin, Architect or Email Specialist
• Experience working with Marketing Cloud data extensions, SQL queries, and AMPScript
• Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups

Preferred Qualifications:

• Familiarity w/ Sales Cloud and/or Financial Services Cloud
• Experience with the Agile methodology and JIRA software
• Creative problem solver and innovative out-of-the-box thinker who can effectively collaborate with both technology and business partners to design new products and applications
• 4+ years' experience with HTML, JSON, JavaScript and CSS
• 4+ years' experience with Salesforce Marketing Cloud
• Marketing Cloud Admin or Developer Certification a plus
• Bachelor’s degree