Manager of Brand Expression and Activation

Your opportunity

The Manager, Brand Expression & Stewardship ensures the Schwab Brand is expressed clearly, consistently, and effectively across campaigns, content, and experiences.

This role bridges Brand strategy and execution, working with internal teams, agencies, and business partners to review work, provide guidance, and strengthen how the brand comes to life across channels.

The ideal candidate brings strong creative judgment, visual and verbal fluency, and the ability to deliver clear, actionable feedback. They are comfortable evaluating a range of work, from design and content to campaign concepts, and helping teams create work that is both effective and distinctly Schwab.

Success in this role requires understanding how brands are built over time. It means balancing audience needs and business goals with thoughtful creative expression while ensuring every interaction reinforces trust, consistency, and long-term brand equity.

Key Responsibilities

Brand Stewardship & Creative Review

• Review campaigns, communications, presentations, and digital experiences across channels
• Evaluate work through both audience and brand lenses, ensuring it is effective and authentically Schwab
• Assess visual and verbal execution for alignment with Brand standards, voice, tone, and design principles
• Provide clear, actionable feedback that elevates the work while maintaining consistency
• Participate in concept reviews, helping teams refine ideas early and align with brand expectations
  
  

Brand Expression & Application

• Translate brand strategy into strong, cohesive visual and verbal expression
• Guide teams on how to apply visual identity, voice, tone, and storytelling across channels
• Ensure consistency across touchpoints while allowing for audience-specific nuance
• Help teams raise the bar on creative quality without compromising clarity or credibility
• Identify opportunities to strengthen how the brand shows up across the organization
  
  

Research, Insights & Recommendations

• Conduct competitive reviews, marketplace analysis, and creative assessments to inform creative direction and brand decisions
• Synthesize findings into clear, concise recommendations and presentations
• Connect research and strategy to practical creative guidance
• Stay current on industry trends and emerging practices to inform brand evolution

Collaboration & Brand Enablement

• Partner with marketing, communications, creative, digital, product, and business teams to support successful brand application.
• Contribute to brand guidelines, examples, tools, educational resources, and workshops that help teams understand and apply the brand.
• Help scale understanding and adoption of the brand across teams and initiatives
• Build productive relationships with agency and internal partners to improve creative quality and brand consistency.

What you have

• 5-7 years of experience in brand management, design, creative development, marketing, communications, or a related field
• Strong understanding of branding, visual communication, and creative development
• Ability to evaluate design and written work and provide clear, constructive feedback
• Solid grounding in design fundamentals, including typography, color, composition, hierarchy, imagery, and storytelling
• Experience working with creative teams, agencies, or brand governance processes
• Strong presentation, storytelling, and communication skills
• Ability to synthesize insights and brand guidance into clear, actionable recommendations
• Highly organized, with the ability to manage multiple priorities and stakeholders
• Confident communicator who can engage and influence stakeholders at all levels
  
  

Technical Skills

• Proficiency in Microsoft PowerPoint, including development of executive-ready presentations that combine research, insights, strategy, and recommendations
• Working knowledge of Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat
• Ability to review and annotate creative files, layouts, and design systems
• Familiarity with Figma and collaborative design workflows preferred
• Strong writing and editing skills, with the ability to refine messaging for clarity, tone, and effectiveness